Margaret Collins is the Founding Executive Director at the Center for Creative Economy, which has a pretty amazing track record in its 10 year history: their programs have helped launch 50 companies, which have earned $8.1 million in revenue and attracted $7.4 million in investment. They have created 177 jobs, and 90% of the companies are still thriving.
1. Tell us in a few sentences what you do. And why you do it.
I founded the Center for Creative Economy in 2011, so we celebrate our 10 year anniversary this year in 2021.
As a musician myself, I meet creatives that are struggling to make a living. They communicate their artistic, design, tech enabled platforms, or culinary abilities beautifully, but momentum falters when it comes to targeting and speaking to customers, determining a value proposition, and the underlying assumptions for a strong business and financial model.
Creatives have difficulty crossing this chasm; there is a bridge missing. I have a passion for people and making connections where they are broken. I founded CCE to empower creative entrepreneurs to complete this circle, cross the bridge, and grow strong. CCE’s inception stage business skill training and customized mentorship programs enable creatives to imagine, create, and launch sustainable businesses.
Margaret H. Collins
Founding Executive Director
Center for Creative Economy
3. When I wake up in the morning the first thing I do is?
Kiss my husband, be grateful I’m alive, then head to the mat to begin my online yoga class.
4. My best business advice is….
Be persistent, passionate, and don’t give up!
5. My professional goal for 2021 is…
Celebrate the 10-year anniversary of the Center for Creative Economy with renewed commitment to our 3 main programs, Velocity, Kinetic and Momentum. Also we will develop our CCE Launch Fund for sustainability so the organization will survive 10 more years and longer!
6. Supporting women in business is now more critical than ever. How can our community best support you?
Please help spread the word about Kinetic, the Center for Creative Economy’s 4-week boot camp for idea-stage creatives.
Though Kinetic is open to all entrepreneurs, CCE has a special focus with Kinetic on recruiting female entrepreneurs and people of color. We are pleased to collaborate with HUSTLE Winston-Salem, and the REACH Women’s Network in 2021 to reach these entrepreneurs.
Theapplication for Kinetic Spring 2021 is now open through Jan 31st. This is an opportunity for creative entrepreneurs to focus and speak with customers, validate their idea, develop financial assumptions, and create a forecast to turn their idea into a reality. Kinetic is available in a hybrid format both online and in person. You can access the program from anywhere in the world. Last fall we had a team from Berlin plus companies from Winston-Salem, NC.
We are hosting live Kinetic Info Webinars every Wed in January from 12-1pm. Register at this link. We’ve put together a social media kit with copy to use in emails and on social media, along with graphics.
7. Your Astrological sign:
8. Favorite donut:
9. Favorite podcast:
Brene Brown’s podcasts, “Daring to Lead” and “Unlocking Us”
10. Favorite book:
Becoming by Michele Obama
11. Favorite pandemic binge watch:
12. When I practice self-care I…
…walk, eat healthy, and get enough sleep
13. The place I am happiest is…
…Pawley’s Island, SC
14. People are surprised to learn I…
…play trombone and am in the Winston-Salem Community Band. Band rehearsals are paused during Covid, but my son and I enjoy playing our instruments at home.